“What Makes Your House a Home?”

PARSIPPANY, N.J. (Nov. 19, 2007) – Coldwell Banker Real Estate LLC announces the launch of its third “My Home: The American Dream” contest. In collaboration with Scholastic, the global children’s publishing, education and media company, Coldwell Banker^® invites students in kindergarten through eighth grade to tell their personal stories, through images and words, about how their houses, apartments, or condominiums are not just places they live, but homes where dreams are shared and memories are made.

Students may focus on one of the following subjects: “How does your home fit into your version of the American Dream?” “What is your family’s heritage, and how do you celebrate it?” “What have your parents, grandparents and other family members taught you about the meaning of home?” Entries may be submitted in the form of a short film on a videocassette or DVD (three minutes in length, maximum); a storyboard with sequential images, a comic strip, or a series of photographs with text; or an essay accompanied by illustrations.

“Owning a home plays a big part in the American dream and that dream begins when we are children,” says Jim Gillespie, president and chief executive officer, Coldwell Banker Real Estate LLC. “At Coldwell Banker, we know that a home reaches beyond a physical structure.  It is built from the heart through the dreams a family shares and the long-lasting memories they create. A home has no boundaries and we look forward to hearing from children across the country with their creative perspectives.”  

Three grand-prize winners (grades K-2, 3-5, 6- will each receive a $2,000 cash prize awarded for their excellence in creativity, originality, and overall quality and effort. In addition, 50 runners-up will each receive a $100 cash prize. The teachers of the three grand-prize winners (or parents who home school) will each receive a digital video camera for their classroom valued at approximately $600, and one project submitted by an entire class will receive a $250 cash prize for that class or school to share.

All winners and runners-up will be featured on www.coldwellbanker.com and in a Spring 2008 issue of Instructor magazine and/or on www.scholastic.com/instructor.

Entries must be postmarked by December 7, 2007 and received by December 21, 2007.

For further contest details, please visit www.coldwellbanker.com/AmericanDream or www.scholastic.com/instructor. The contest is open to residents of the United States who currently attend grades kindergarten through eight, as well as children in those age ranges who are home schooled. NO PURCHASE NECESSARY.

Since 1906, the Coldwell Banker^® organization has been a premier full-service real estate provider. In 2007, Franchise Times magazine’s prestigious Top 200 issue ranked the Coldwell Banker system No. 1 in real estate for the eighth straight year and 12th among franchisors in all industries. The Coldwell Banker System has approximately 3,800 residential real estate offices and nearly 120,000 sales associates in 45 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury property through its Coldwell Banker Previews International^® division. It is a pioneer in consumer services with its Coldwell Banker Concierge^® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Mortgage is one of the largest telephone/Web-based lenders in the country. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Coldwell Banker^® is a registered trademark licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.

About Scholastic

Scholastic Corporation (NASDAQ:SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, http://www.scholastic.com/.

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